WHAT

Our content is created to precisely match the content strategy of each tailor made project and is planned to meet the client's requirements through guaranteed delivery and synergy with the client's partners such as media centres, creative agencies, social media, SEO and PR agencies.

Bookrepublic The Content Agency offers its clients specific expertise in content creation and publishing across all digital platforms and a network of authors and literary agents that enables us to produce engaging quality content for brands and companies from a range of different industries.

The Content Agency is the added value that turns a cold relationship, based on information, into a warm relationship, based on stories and technology.
Content is our passion and we work to guarantee its quality in the following areas:

Content Strategy

Content must have a concrete purpose that can be measured. Content marketing doesn’t mean selling, it means involving the benchmark target with tailor-made languages, formulated in accordance with the devices and the channels used. It means increasing brand awareness and influencing consumers’ or prospect consumers’ behaviour. We place particular attention on target audience & consumer journey. We will work with you in order to build a content strategy that is coherent but never self-referential and focused on the benchmark target during every step of the consumer journey.

Content Ideation

Our creatives love to produce content of value. Our team comprises writers, authors, photographers, video makers, creatives, designers and developers. We work in synergy with all the agencies involved during the whole process of content production (posts, infographics, videos, interactive content and blogs).

Content Production

Our creatives love to produce content of value. Our team comprises writers, authors, photographers, video makers, creatives, designers and developers. We work in synergy with all the agencies involved during the whole process of content production (posts, infographics, videos, interactive content and blogs).

Content Distribution

Thanks to our network, we are able to connect brand and content through key digital influencers, journalists, bloggers and publishing partners so as to promote and maximise awareness, engagement and WOM. We provide professional advice on the most effective social promotion with regard to the given objectives, focusing on KPIs and qualitative/quantitative relational metrics.

Content Training

We have developed expertise dedicated to training managers as well as communication and marketing experts on how to consciously tackle the current post-advertising era.

With Content Workers (workshops for managers) and ifBookThen (the conference on digital storytelling) we look towards the future of cultural innovation.

OUR NETWORK

The Content Agency is part of a well-established network of publishers, authors and readers comprised of:

Extensive experience on how to guarantee the 250,000 readers of bookrepublic.it innovative reading trajectories and suggestions.

A new digital reading experience: your own digital library always available on any device.

More than 350 independent publishers directly distributed by Bookrepublic Exlibris, one of the main centre of eBooks’ distribution in Italy, linked to more than 60 national and international bookshops.

An international network of specialists in digital communication and storytelling, whose hub is the annual international conference IfBookThen, now in its 5th edition.

Unique expertise in training marketing and communication managers and advisers who are able to consciously tackle the post-advertising era thanks to regular workshops such as “Content Workers”, and training sessions tailored on the clients’ different needs.

Three proprietary digital publishing houses from Italy,Emma Books, LDS and 40K, that react to the new challenges of usable contents in digital format with a specialised approach.

CLIENTS & PROJECTS

Bookrepublic The Content Agency has realized the storytelling project “1 hour more” with the endorsement of the European Parkinson’s Disease Association (EPDA) and the sponsorship of Zambon SpA. The project aims to raise public attention about Parkinson's disease at an international level, providing people with Parkinson's with emotional and practical support.

The heart of the project is a book of 24 real-life stories of hope and reaction written by a professional author and validated by the EPDA. The stories focus on the value of 'time' for people impacted with Parkinson's, i.e. People with Parkinson's, carers and healthcare professionals. There is also a practical part to the project, which is represented by a booklet of useful tips suggested by the people who have provided their stories (the interviewees). To support the project, a dedicated digital storytelling platform has been developed – 1hourmore.eu. From here, the community can read interesting stories but also submit their own personal stories on the value of time, answering the key question: "what would you do if you had one hour more a day?".

Bookrepublic The Content Agency was in charge of the new section of Alitalia’s MilleMiglia program, which bestows digital rewards to use freely on Bookrepublic The Content Agency.it through the creation of three innovative and thematic reward packages “eBook travel”, “eBook business” and “eBook freedom”

Bookrepublic The Content Agency was responsible for the publishing plan of Unicredit’s project “Genius for University”, dedicated to the launch of a new prepaid card targeted at university students who were able to download hundreds of rewards in eBooks, ranging from the classics of literature to popular non-fiction.

Bookrepublic The Content Agency was responsible for the publishing plan of the “Club Napisan” project dedicated to new mothers who, after logging in on www.napisan.it, were able to download more than thousands of digital gifts in eBooks (and more) tailored to the needs of mothers and their children.

Sodexo Italia, the well-known multinational company that delivers quality of life services, retained Bookrepublic The Content Agency to design and apply the whole of Sodexo Italia's content strategy through an innovative storytelling project that involved thousands of employees from across the country. The project unfolded mainly on social media and greatly increased engagement of the group’s staff.

Bookrepublic The Content Agency carried out a storytelling project around the theme of food for Salento e-commerce Srl, a start-up from the Salento area, for the launch of the new multi-country, e-commerce website Hitany.it. The project included a dedicated food-blogger who toured Puglia interviewing many historic local producers. Bookrepublic The Content Agency was then in charge of adding this content in three different languages to the overall publishing plan during the e-commerce site launch.

Bookrepublic The Content Agency developed a selection and delivery project of eBook digital content for the brand ING Direct to stimulate the lead generation of the young adult sector by offering innovative titles on technology, environment and household economy.

Bookrepublic The Content Agency created the eBook “#CompagnodiViaggio” for the brand Pocket Coffee, with a selection of stories chosen by instagramers on the subject “#CompagnodiViaggio”. Bookrepublic The Content Agency worked together with the Ferrero group’s PR Agency, placing all its digital content curation and publishing expertise at the partners’ disposal.

For two consecutive years Unicredit Factoring SpA has rewarded its top corporate clients, and those who successfully completed the migration to digital, with gifts of personalised eBooks of high editorial quality. The titles were carefully selected by Bookrepublic The Content Agency, customised with a dedication and delivered to the final client with New Year best wishes.

Bookrepublic The Content Agency was in charge of the publishing plan and animation for the Italian Facebook page launch of the well-known product Bio-Oil.

Bookrepublic The Content Agency was in charge of the publishing plan for the brand Giravolte and selected the most innovative eBook titles on creative cooking as digital gifts for a major contest set in motion by the brand.

Bookrepublic The Content Agency was in charge of the editorial selection and delivery of eBook content used as rewards for the loyalty project “Q8 Easy”.

Bookrepublic The Content Agency was in charge of the editorial selection and delivery of eBook contents used as loyalty rewards by TotalErg and distributed via mobile technology.

Bookrepublic The Content Agency is constantly setting up co-marketing operations and, in this case, has offered the brand 7Gr. (high quality coffee segment), the possibility to present our community of more than 200,000 readers with discounts.

Bookrepublic The Content Agency activated a partnership with Tucano.com, offering its clients a free eBook travelling guide for every online purchase; while Tucano offered discounts to Bookrepublic.it readers with the online purchase of Tucano’s products.

Bookrepublic The Content Agency was in charge of the publishing plan and the eBook content delivery for the launch of the new LG Optimus Vu Smartphone, offering quality titles together with other digital rewards (music and films) in partnership with other operators.

Tiziana Rocca Comunicazione.
Bookrepublic The Content Agency was in charge of the editing, publishing and promotion of the first eBook of well-known PR Tiziana Rocca, the founder of Tiziana Rocca Comunicazione, a high calibre event company operating in Italy and abroad.

Bookrepublic The Content Agency is the digital advisor of the well-know group from Treviso, periodically offering content curation and production services.

Bookrepublic The Content Agency published the eBook “UpdateYourLegs” for the brand Wolford within an international project of digital storytelling based on women’s sensuality.

Bookrepublic The Content Agency was in charge of editing and publishing the eBook “Intimate Beauty” for the brand Monurelle of the well-known pharmaceutical group Zambon, for the launch of a new line of cosmetics and within another major digital contest which involved bloggers and consumers writing short stories.

Bookrepublic The Content Agency activated the co-marketing operation “Travelling with eBooks” in association with eDreams Italia, offering eDreams clients access to an exclusive area of discounts and digital content (Lonely Planet digital guides linked to literary classics) tailored to their chosen destination.

Together with the client's partners, Bookrepublic The Content Agency managed the selection and delivery of eBook rewards for the project “Più Nostromo più vinci”, ensuring that consumers could access and enjoy the eBook content easily and smoothly.

EVENTS

Every year Bookrepublic The Content Agency, organises IfBookThen, the international conference on digital storytelling that is now in its 5th edition, as well as workshops and executive training with the most famous national and international experts of the industry, to lead companies into the post-advertising era.

IfBookThen

Content Workers

ABOUT

Bookrepublic The Content Agency is an innovative service company launched in 2010 that offers digital publishing and content marketing services to multiple operators.

It offers editors assistance and guidance on how to handle the digital revolution through an eBook distribution platform offering extensive tools to manage digital assets: from marketing to online communication, from pricing to conversion services.

To its readers Bookrepublic The Content Agency offers a library exclusively dedicated to eBooks and centred on editorial suggestions that are always updated, quality contents and new experiences of social reading.

Among the company’s many projects, we find 40kBooks and Emma Books, two publishing brands created to test and maximise the advantages of digital delivery, from short format to global distribution in many languages.

Since 2011 Bookrepublic has organised IfBookThen, the international conference on new ways to tell a story that hosts the most important evangelists of the field which also landed in Sweden and Spain in 2013.

Thanks to strong technological competence and a profound knowledge of publishing procedures, Bookrepublic The Content Agency helps its partners migrate towards the digital through added value services that are constantly evolving.

In 2013 “The Content Agency” by Bookrepublic was born: if it’s true that every company tends to act like a media company online and that we are all our own editors, then content is no longer a cost but an asset and the quality of the content that a company is able to create in order to spread their brand is essential to the successful pursuit of their business objectives.

“The Content Agency” offers its clients specific expertise in content creation and publishing across all digital platforms and a network of authors and literary agents that enables us to produce quality content for brands and companies from a range of different industries.

Contacts

  Bookrepublic Srl
Via Degli Olivetani 12,
20123 Milano

  Phone
+39 02 89692377

  E-mail us:
Matteo Brambilla: matteob@bookrepublic.it